G.E.M. IS SYNONYMOUS OF SAFEGUARD, QUALITY AND CREATIVITY. ALL IS STARTED WITH OUR LOGO, DESIGNED BY ©FILIPPO FADINI AND ©BOZHANG ZHU. IT REPRESENTS THE IDEA OF NEUTRALITY, ELEGANCE, FRESHNESS AND PRECISION. INFACT THE LETTER “G” IS “MICROSCOPE SHAPED” AND WANTS TO EVOKE A SCIENTIFIC ELEMENT MELTED WITH ARTISTIC ONE. BECAUSE G.E.M. IS JOINED WITH ART TOO: ATTENTION ABOUT DETAILS AND COLOURFUL OR CUSTOMIZED LABEL ARE SOME OF OUR CHARACTERISTICAL FEATURES.